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no. 22: talk is not cheap.
90 dollar cookies and podcasts galore.
Nov 12
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zoya
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no. 22: talk is not cheap.
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October 2024
no. 21: in a pickle?
happy halloween, substack!
Oct 31
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zoya
14
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no. 21: in a pickle?
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no. 20: pistachios and partiful.
all the trends as of late.
Oct 24
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zoya
20
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no. 20: pistachios and partiful.
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no. 19: when influencers run the world.
on shopmy, ltk, and the influencer economy.
Oct 10
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zoya
25
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no. 19: when influencers run the world.
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no. 18: algorithm fatigue.
on spotify's viral feature launches.
Oct 3
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zoya
32
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no. 18: algorithm fatigue.
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September 2024
no. 17: this brand sells their moisturizer every 15 seconds.
so, this is insane.
Sep 26
•
zoya
22
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no. 17: this brand sells their moisturizer every 15 seconds.
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no. 16: an app for every hobby.
on beli, strava, and bereal.
Sep 17
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zoya
42
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no. 16: an app for every hobby.
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no. 15: we are living in a poppi-fied world.
buzzy brand experiences in CPG + tech
Sep 10
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zoya
16
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no. 15: we are living in a poppi-fied world.
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no. 14: everything is an ad.
pinterest, cinematic ads, oddli
Sep 4
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zoya
47
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no. 14: everything is an ad.
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18
August 2024
no. 13: the commodification of nostalgia.
the pumpkin spice latte and the gap "get loose" campaign.
Aug 27
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zoya
44
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no. 13: the commodification of nostalgia.
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no. 12: the candy consumer.
a conversation with founder of lil sweet treat, on all things sweet, set active, parke, and the modern consumer.
Aug 22
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zoya
20
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no. 12: the candy consumer.
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no. 11: don't say ai unless you mean it.
on apple and perplexity ai
Aug 15
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zoya
16
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no. 11: don't say ai unless you mean it.
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