LinkedIn can sometimes be cringe, but it's a "low-hanging fruit" - (sorry, hate that expression) -platform that's gaining momentum with influencers and is indispensable for anyone who wants to build a personal brand. Competition is fairly low and you can get decent engagement on it versus other platforms.
I wonder how much the cringiness helps keep competition low...I always feel somewhat embarrassed posting on linkedin and rarely do it. But i am on the platform every day. Lots of demand for content, and the supply is artificially constrained because it is sort of cringe to post, but then that leads to a ton of engagement for people who can get over it and write stuff on there
Honestly, it’s worth it! As someone who works freelance, I find it helps keep me on potential clients’ radar and I’ve definitely gotten work from posting there on the regular.
Not ashamed to say that LinkedIn is my favorite social media platform (in my defense, this is where the real tea reveals itself to those who know where to look). Also, as a PR professional, can confirm that the majority of thought leadership work centers around LinkedIn and is a huge component of a CEO's, and therefore their company's, brand.
First I'm hearing of apple launch drama, and while potentially troublesome for them in the long run, the Partiful social dig is brilliant and reminds me of the Ladder Versus Peloton ads (which I think I learned about from you??).
Desperately need you go start a podcast on trends/happenings in tech and business geared towards young professionals. @WSJ, @FT, @Wired @SOMEONE hit her up!!!!!!
Part of the reason everything in CPG is so bright is so that it stands out on shelves at retail. What's interesting is that now there's an abundance of crazy bright, colorful packaging, making it even more difficult for brands to grab attention in that environment. Curious how things will evolve from here...possibly packaging format, but that's also already being done.
I am so fatigued by LinkedIn (at the moment) but I do agree with your take. It’s a necessary evil for leaders, business owners, and those wanting to build a professional brand. It’s also one of the few platforms where you have a built in “active” and existing audience/network because most people feel like they have to be on LinkedIn for professional purposes (job searching, connecting with colleagues, hard launching new roles, etc). So there’s less of that starting a new account, shouting into the void, audience building awkwardness that you can have on some other platforms.
LinkedIn can sometimes be cringe, but it's a "low-hanging fruit" - (sorry, hate that expression) -platform that's gaining momentum with influencers and is indispensable for anyone who wants to build a personal brand. Competition is fairly low and you can get decent engagement on it versus other platforms.
You’re right in that being a LinkedIn influencer is cringe but I also understand why. I imagine it’s the best engagement you can get outside of tiktok
I wonder how much the cringiness helps keep competition low...I always feel somewhat embarrassed posting on linkedin and rarely do it. But i am on the platform every day. Lots of demand for content, and the supply is artificially constrained because it is sort of cringe to post, but then that leads to a ton of engagement for people who can get over it and write stuff on there
I should post on linkedin more...
Honestly, it’s worth it! As someone who works freelance, I find it helps keep me on potential clients’ radar and I’ve definitely gotten work from posting there on the regular.
I feel like I’m on it pretty often but have never posted myself. But I think I need to also get over myself and start posting on it..
Good motivation! i need to get over myself haha
Posted this and nothing terrible has happened to me yet -- personal growth! https://www.linkedin.com/posts/joehovde_its-been-interesting-to-see-personal-agency-activity-7295484404867485697-iPOI
Love it!! Need to follow in your footsteps
Not ashamed to say that LinkedIn is my favorite social media platform (in my defense, this is where the real tea reveals itself to those who know where to look). Also, as a PR professional, can confirm that the majority of thought leadership work centers around LinkedIn and is a huge component of a CEO's, and therefore their company's, brand.
First I'm hearing of apple launch drama, and while potentially troublesome for them in the long run, the Partiful social dig is brilliant and reminds me of the Ladder Versus Peloton ads (which I think I learned about from you??).
Desperately need you go start a podcast on trends/happenings in tech and business geared towards young professionals. @WSJ, @FT, @Wired @SOMEONE hit her up!!!!!!
The verdict is that linkedin is unfortunately still in. I agree. Also, I am flattered, thank you!!!
Part of the reason everything in CPG is so bright is so that it stands out on shelves at retail. What's interesting is that now there's an abundance of crazy bright, colorful packaging, making it even more difficult for brands to grab attention in that environment. Curious how things will evolve from here...possibly packaging format, but that's also already being done.
I am so fatigued by LinkedIn (at the moment) but I do agree with your take. It’s a necessary evil for leaders, business owners, and those wanting to build a professional brand. It’s also one of the few platforms where you have a built in “active” and existing audience/network because most people feel like they have to be on LinkedIn for professional purposes (job searching, connecting with colleagues, hard launching new roles, etc). So there’s less of that starting a new account, shouting into the void, audience building awkwardness that you can have on some other platforms.
Sigh. It’s here to stay for now, I guess!