Highly recommend the Acquired episode about Hermes if you’re interested in luxury brands and haven’t heard it! Really cool to hear their history and how incredibly intense the craft is
I loved this episode - also highly recommend the LVMH episode as they compliment each other. Both companies are so successful in the luxury space but got there on such different paths.
Love the idea of collab first - it’s how we originally grew stationery brand Papier - leveraging new audiences, aesthetics etc - but I think for longevity collaborations work best within a bigger ecosystem and more robust storytelling. Two brands coming together that both have an aesthetic and audiences makes it a much stronger and cooler.
Plus from a commercial perspective it makes sense to do a bit of both!
Love this concept of collab-only/collab-first brands! I remember trying Montauk General Store's matcha at the Parke pop-up last fall and just thinking, okay cool free matcha!! But looking back at it – super smart of them to partner with Parke for such a busy day where a ton of people were waiting in line. I love brand partnerships, so I'm all in favor of collab brands as a thing.
Highly recommend the Acquired episode about Hermes if you’re interested in luxury brands and haven’t heard it! Really cool to hear their history and how incredibly intense the craft is
https://open.spotify.com/episode/3JnXyI5G7umpVWijAvoL36?si=1RFpr0VDTMCep5DhWN13bw
wait super interesting, listening now! thanks for sharing!
They are long but they do such a good job!
I loved this episode - also highly recommend the LVMH episode as they compliment each other. Both companies are so successful in the luxury space but got there on such different paths.
Love the idea of collab first - it’s how we originally grew stationery brand Papier - leveraging new audiences, aesthetics etc - but I think for longevity collaborations work best within a bigger ecosystem and more robust storytelling. Two brands coming together that both have an aesthetic and audiences makes it a much stronger and cooler.
Plus from a commercial perspective it makes sense to do a bit of both!
Wait how cool! I love that!
Love this concept of collab-only/collab-first brands! I remember trying Montauk General Store's matcha at the Parke pop-up last fall and just thinking, okay cool free matcha!! But looking back at it – super smart of them to partner with Parke for such a busy day where a ton of people were waiting in line. I love brand partnerships, so I'm all in favor of collab brands as a thing.
at first i didn't really see the viability but now i do! guess it had to take a few collabs for me to realize it
I need someone to do a deep dive on the resy / opentable situation because I am genuinely so curious.
me too! maybe I'll request a feed me deep dive into this... some investigative journalism needs to be done
oooh it looks like feed me is already on it, just found this: https://www.readfeedme.com/p/a24s-members-club-grows-up?utm_source=publication-search
Thank you for the shoutout, Zoya!