My question is what happens to the brand once all their brand ambassador's "grow up"? Will the brand grow with them, or will they have to let go of their original influencers and take on new ones to continue to market to the younger generation?
Looking at Bubble’s website, I really like their approach. Drunk Elephant is so expensive and often tailored to unique skin issues by utilizing unique ingredients. It’s overwhelming for a teen who wants to get into skincare, and their products shouldn’t be the gateway to that. Glow Recipe is nearer to the point because of their fruity themes and better price point, but Bubble seems to be leading the game. I like that instead of marketing a bunch of obscure ingredients that only the most seasoned of skincare experts know, they offer a moisturizer for oily skin and dry skin! Respective cleansers! It’s easy and cute. You start to understand the ingredients without having to make expensive judgment calls regarding. Thanks for making my brain itch!
My question is what happens to the brand once all their brand ambassador's "grow up"? Will the brand grow with them, or will they have to let go of their original influencers and take on new ones to continue to market to the younger generation?
I think they will have to let go of the original influencers and take on new ones. It's very interesting!
Interesting read! Always love your take!
Looking at Bubble’s website, I really like their approach. Drunk Elephant is so expensive and often tailored to unique skin issues by utilizing unique ingredients. It’s overwhelming for a teen who wants to get into skincare, and their products shouldn’t be the gateway to that. Glow Recipe is nearer to the point because of their fruity themes and better price point, but Bubble seems to be leading the game. I like that instead of marketing a bunch of obscure ingredients that only the most seasoned of skincare experts know, they offer a moisturizer for oily skin and dry skin! Respective cleansers! It’s easy and cute. You start to understand the ingredients without having to make expensive judgment calls regarding. Thanks for making my brain itch!